Projects
Zamna Festival
Located in a lush cenote amidst the magical jungle of Tulum, Zamna Festival has established itself as an immersive experience with one of the largest productions in Latin America.
La Productiva has been the company responsible for leading the technical direction of the events at the two main stages of Zamna Festival.
The main challenge lies in managing the complex technical and artistic needs of each stage, which must adapt to the changing requeriments of each show.
Moët & Chandon Effervescence
In collaboration with Venue Brand Experience, La Productiva takes on the technical and structural direction of Moët & Chandon Effervescence. A Christmas event that brings together over 600 guests at the Palacio de Cibeles in Madrid.
La Productiva is responsible for the layout and design of structures, including lighting, a Layher portal for the mirror-shaped door, the arrangement of the stage, and support for the oval-shaped screen.
In collaboration with David Gálvez Studio for creative direction, personalized animations are created for the dinner and lighting design for the cocktail and stage using cutting-edge technologies such as Grandma2 and Pandoras BOX servers.
Petronas Grand Prix of Malaysia
In collaboration with Minerva, La Productiva carries out brand activation and hospitality management for Petronas, the main sponsor of MotoGP races in Asia, at the Sepang International Circuit during the 2024 MotoGP event.
Leading the technical and construction direction of the event. Our multidisciplinary team took on various tasks ranging from conceptual design to general logistics, supplier coordination, and show direction.
This space includes concerts, technological presentations, product exhinitions, recreational activities, anda merchandise sales.
Additionally, Petronas creates an exclusive hospitality area in the paddock for VIP guests, offering a luxurious venue with all necessaty services.
Live Music
La Productiva specializes in creating 360 experiences through concert organization. They have a passionate and experienced team that works dedicatedly for each project, from large international events to intimate and exclusive shows.
Throughout their trajectory, they have produced a wide range of concerts with nationally and internationally renowned artists. They have experience in managing all aspects of production and are committed to customer satisfaction.
